Steps to Make Print Security Part of Conversation with Clients

January 10, 2017

By Henning Volkmer

With cyber attacks on the rise, customers are often more interested in talking about comprehensive security than printing. To meet this challenge, you need to get your audience’s attention and learn how to shift the conversation to achieve your print objectives.

Why is printing a security topic? Almost every piece of valuable, personal, proprietary or otherwise critical information gets printed at some point. Think about employee evaluations and information, patient records, product or patent specifications, client lists and client data. The list can go on forever. All of this information is extremely valuable to your customer – and could be at risk every time it's printed.

While you don't want to be a fear monger when you talk to your customers, you must educate them on these facts and help them reach an informed decision. Never forget: Printing is not usually on people's minds when it comes to security, but it should be.

Learn the three steps to assist customers.

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